Category Archive: Business News Perth

post by Clara Bolton | | Closed

Think Before You Write: 7 Ways to Make Your Emails More Professional

Despite the advent of several communications online, email still remains as one of the most popular applications on the internet. This is indeed a big reason why businesses (even smaller ones) need to find ways to improve their email communication whether for internal communication and especially for marketing.

You’ve probably heard from some other business owners that email is a great platform for marketing – it has the ability to reach out large volume of potential customers from all corners of the globe. But unfortunately, spam emails have made email marketing a bit “unreliable” on the eyes of the customers – many people nowadays are getting more cautious each time an email arrives in their inbox. This calls for extra effort and efficiency on our part since effective email communication is no longer an option, but a necessary strategy to thrive in the marketplace.

So how can your company practice effective email communication? To begin with, keep in mind that when you write an email, what you are saying is not private. If you think your mail should not be read by other people, don’t send it. Otherwise, it might ruin your relationship with the person you are sending it to.

For more tips on how to make your email more professional, check out this blog post:

post by Clara Bolton | | Closed

Do Market Research

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One of the most important aspects of any business is marketing. Only an effective marketing plan or strategy will help to take your business to new heights. Business owners must consider the opinions of their consumers first to make sure you have the right strategy or plan in place.

Every business needs to undergo market research. It is the process of collecting varied opinions and gathering information about the services offered by a specific company using different techniques. The information thus gathered helps in creating new methods, products and lucrative business decisions.

There are many reasons why having a market research is important. First, it helps you have better communication with your customers and eventually make them connected closely to your business. Moreover, market research also helps you to identify your business’ opportunities in terms of its growth. If you identify the attitude of the consumers and acknowledge the fields where your R&D techniques or your sales figures need to be enhanced or developed.

Probably the most important advantage of market research is it helps all businesses to promote or improve upon a new product. The better way to do it is to know what the consumers want and need, so that you can be sure that the product launched is as per the consumers’ expectations.

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post by Clara Bolton | | Closed

Leadership Language: Why Your Word Choices Matter

Leadership is important in order for a company to succeed. Without a great leader, an organisation will have no direction and everyone seems to be out of control. But when you got a great leader on your team, you work like a well-oiled machine where everyone works smoothly like dancing on a perfect choreography.

However, leadership is a quality that not everyone possesses. Some say that great leaders are born, while others believe this skill can be developed through hard training and time. But regardless of the fact whether acquired or nurtured, language is important skill every leader should have.

The problem is that we see leaders who either don’t communicate; over communicate; communicate inappropriately through outbursts, anger, or blaming; or don’t communicate clearly. Effective communication through strong interpersonal communication is the most critical skill a leader can possess when working with others and it continues to be of great importance to meet the demands of employee retention and in the building of trust and confidence in an individual’s and organisation’s leadership.

When it comes to connecting with their subordinates, many leaders fail to hit the mark to a lack of interest in others ideas and opinions, out dated management styles, and the inability to work with others. The ability to listen, read body language, ask questions, provide feedback and generate effective two-way communication builds trust & can also prevent performance problems/challenges down the road.

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post by Clara Bolton | | Closed

How technology will change the way you do business

Business News Perth

Photo from Business Insider AU

In order to stay afloat in a globalised economy, business organisations must continuously improve their processes, operations and efficiency. Luckily, Australian businesses can become sustainable organisations capable of competing in a global marketplace, by implementing a variety of cost reduction techniques and making business process improvements to increase operational efficiency.

One great way business owners can take advantage of modern technology is by software applications that help monitor employee suggestions. Employee suggestions improve your business by building teamwork, removing barriers, saving money, boosting morale, and ensuring compliance with government regulations.

There are also some certain software applications that can be used to manage customer loyalty. You can make use of this technology to integrate technology with research to optimise the use of customer information.

Whatever your business’ needs are, modern technology can play a vital role. The truth is, when old-fashioned processes like that personally meeting your employees, or conducting surveys to monitor your customers were the only options, businesses had far less competition. They could afford to take their time with things.

Those days are long gone. Nowadays, business is fast paced. It is about competing with many other companies, often around the world. It is about productivity and targets.

To learn more about how technology can change your business, read this post from Business Insider Australia: